Our pals, Everything Design agency from Bangalore approached us with a requirement for an end-to-end service to create a 2D animated explainer video for the newly launched product Buy Now Pay Later scheme in collaboration with Progcap and Ambuja Cement. Our brief was to create simple yet significant visuals with a powerful impact on the content.
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Better insights
We converted a fully loaded script into crisp content with imposing visuals that are on par with the brand guidelines of the renowned company, Ambuja Cement. The slightly monochromatic tone and minimal animations in the explainer are the highlights of this project.
Animation Studio
Concreate
Agency
Everything Design
Brand
Ambuja Cement
Head of Creative Development
Anto Fredric Selvaraj
Creative Development
Kaamil Zaake, Varadharajan Selvaraj
Anto Fredric Selvaraj, Kavya Srinivasan
Design
Concreate
Editor
Varadharajan Selvaraj
2D Animation
Varadharajan Selvaraj
Music
Envato Royalty-free
Production Year
2022
