Janurary, 2022

Ambuja Abhiman

Our pals, Everything Design agency from Bangalore approached us with a requirement for an end-to-end service to create a 2D animated explainer video for the newly launched product Buy Now Pay Later scheme in collaboration with Progcap and Ambuja Cement. Our brief was to create simple yet significant visuals with a powerful impact on the content.

Frames —

Better insights

We converted a fully loaded script into crisp content with imposing visuals that are on par with the brand guidelines of the renowned company, Ambuja Cement. The slightly monochromatic tone and minimal animations in the explainer are the highlights of this project.

Direction

Concreate

Production

Everything Design

Brand

Ambuja Cement

Head of Creative Development

Anto Fredric Selvaraj

Creative Developement

Kaamil Zaake, Varadharajan Selvaraj

Anto Fredric Selvaraj, Kavya Srinivasan

Design

Concreate

Editor

Varadharajan Selvaraj

Client

Everything Design

Music

Envato Royalty-free

Production Year

2022