May, 2022

Smart Collect

Smart Collect by Progcap is an initiative on a capital investement scheme for which we had the opportunity to create an exclusive 2D animated explainer video. Everything Design, our clients, had come up with the script and we did the visuals, keeping in mind their requirement of a straightforward and non-abstract film.

Character Iterations —

Better insights

Our take on this 2D exlpainer video wanted to be an experimental way of storytelling since the client wanted a non-abstract piece, we decided to make the conventional, interesting. We aligned the transformation of the story on a linear path with changing visuals as the content goes by to break away from thr usual technique.

Direction

Concreate

Production

Everything Design

Brand

Progcap

Head of Creative Development

Anto Fredric Selvaraj

Creative Developement

Kaamil Zaake, Varadharajan Selvaraj

Anto Fredric Selvaraj, Kavya Srinivasan

Design

Concreate, Everything Design

Editor

Varadharajan Selvaraj

Client

Everything Design

Music

Envato Royalty-free

Production Year

2022