Smart Collect by Progcap is an initiative on a capital investement scheme for which we had the opportunity to create an exclusive 2D animated explainer video. Everything Design, our clients, had come up with the script and we did the visuals, keeping in mind their requirement of a straightforward and non-abstract film.
Character Iterations —
Our take on this 2D exlpainer video wanted to be an experimental way of storytelling since the client wanted a non-abstract piece, we decided to make the conventional, interesting. We aligned the transformation of the story on a linear path with changing visuals as the content goes by to break away from thr usual technique.
Head of Creative Development
Anto Fredric Selvaraj
Kaamil Zaake, Varadharajan Selvaraj
Anto Fredric Selvaraj, Kavya Srinivasan
Concreate, Everything Design